VOCO Hotel

Sheikh Zayed Road, Dubai, UAE



Dubai hosts SOURCING
Meeting & Trade Show

At the SUPER SOURCING 2021, an exclusive stage is set for you to get connected with decision-makers in the purchase department and Senior Management of Supermarkets, Hypermarkets and Single/Multi Brand Retail Chains in the Middle East, GCC and African Region. Procurement managers and suppliers will get to interact with each other and strike bulk deals to ensure seamless operations at their outlets. It’s a win-win situation for all stakeholders in the Supermarket / Hypermarket value chain. If you are a Brand owner or into Private Labelling business, with an ambition to venture into the vast Middle East, CIS and African markets, then SUPER SOURCING 2021 will be your ultimate trade show to engage the entire spectrum of Distributors, Retailers, Supermarkets, Hypermarkets and E-commerce companies

Industry Background

Consumer attitude and
shopping patterns have undergone
360° transformation
across the world.

It started with Supermarkets, which assumed Hypermarket proportions over the years, and finally e-commerce, the latest in-thing.

The Middle East, the GCC region and Africa have all seen a rapid rise in consumerism . According to projections, the GCC retail sector would be registering 4% CAGR amounting to US$ 308 billion by 2023, up from US$ 253.2 billion in 2018.

An estimated 60.7 million MT in 2023 would be the size of the food industry in the Middle East, growing at a CAGR of 3.3% from 51.5 million MT in 2018. The food industry accounts for 72% of the retail segment in the Middle East.

Given the latest ongoing pandemic, Supermarkets and Hypermarkets continue to serve the community uninterruptedly without bothering about their own safety. It was indeed great dedication and commitment to serving the community. Supermarkets and their employees deserve a standing ovation and a salute!



The new business concept for sourcing Industry

  • The latest trends have prompted innovative marketing and distribution ideas and SUPER SOURCING 2021 is one of them.

    SUPER SOURCING 2021 is a unique show in the Middle East that would bring together the who’s who of the sourcing industry, suppliers, manufacturers, traders and logistics companies from across the globe on the same platform.

Who will exhibit?

Manufactures, importers, distributors,
Agents of

  • Beauty & Cosmetics
  • Mobile & Gadgets
  • Electronics & Whitegoods
  • Home & Living
  • Apparel & Fashion
  • Health & Safety
  • E Commerce Companies
  • Franchise Owners
  • Textile
  • Furnishings
  • Closthing
  • Franchise owners
  • Private Labeling
  • Bathware
  • Bathware
  • Fashion Accessories
exhibit profile

Who will visit?

Who’s who of Sourcing industry

  • Primary Target- 3000 Senior Management Officials of top distributors, and Sourcing chains from Middle East, CIS and African Countries.
  • Hosted Buyers: We shall be hosting overseas buyers in Dubai as per their credentials
  • Procurement Officials of Sourcing chains and their distributors from all over Middle East & Africa
  • Logistic Professionals
  • Technology Solution Providers
  • Government Officials
  • E Commerce Companies
  • Private Label owners

Give a leg up to your

Private Label Business!

Hosted Buyers’ Programme - nothing to weed out !

Our Hosted buyers’ programme provides the perfect context for generating real prospects for your products and services. Indeed, there will be definite space for your one-on-one meetings so that you can negotiate and make instant deals for your business.

buyer-seller buyer-seller buyer-seller


P.O Box 40220, Dubai, UAE
+971 4 7181781

Mirzana Nazrin

+971 56 4126186

Fidha NS

+971 56 4126185